Three things Jeff's watching: the student experience, the value of the classroom, and navigating ambiguity.
Students aren’t the only ones going into debt to pay for college. So, too, are parents.
The colleges most likely to return to standardized testing after this is over? The most selective campuses plus big publics with lots of applicants.
What are the similarities between forecasting an election in a pandemic with so much early voting and forecasting the incoming class of a college next fall?
The pivot to remote education has diminished the uniqueness of a residential campus model. Colleges will need to step away from the herd.
On many campuses, the loss of so many first-time students this fall will mean a smaller sophomore class next fall. As a result, many colleges will look to make up that shortfall with a larger-than-usual freshman class next year.
Control what you can. Worry less about the test. Write authentic essays.
You probably don’t think colleges are in the yield management business. But they are.
What should we make of very early numbers on applications? Who knows, but perhaps the uncertainty is encouraging students to get a jump start on the process.
Parents and counselors don’t trust that schools are really test optional. That’s why many are still pulling out all the stops to get to a testing site this fall.